In “How to improve your charisma: Practical guide to a magnetic personality”, Annabelle Picker, expert in eloquence and charisma, invites us on a transformational journey. Through a captivating synthesis combining personal anecdotes and lessons learned from emblematic figures, Picker deconstructs the received idea that charisma is innate, to show us that it is a quality that can be cultivated and refined.

The book revolves around the discovery and application of three fundamental pillars of charisma identified by Olivia Fox Cabane: presence, power, and warmth. Picker explores each pillar in depth, proposing pragmatic strategies to integrate these aspects into our professional and personal daily lives. The text is enriched with concrete examples from the lives of leaders such as Barack Obama, Steve Jobs, and others, illustrating how they used their charisma to influence and inspire.